The problem

The loss that never appears as a line item

Every other asset on the balance sheet gets questioned. Cash sits.

Inventory turns get reviewed. Receivables get chased. Equipment gets depreciated on a schedule everyone can see. The cash reserve is the one position that is rarely examined, because the number does not move, and a number that does not move looks safe.

What the number represents is a claim on a currency whose supply keeps expanding. Each expansion spreads the same real output across more units. The balance reads the same at the end of the year as it did at the start, and it buys less. Nothing on the P&L flags it, because in accounting terms nothing happened: no transaction, no write-down, no impairment. There is no account called purchasing power lost.

Government bonds do not fix this either. A bond is still a claim on that same expanding currency, lent to the one issuer whose own debt is growing exponentially against the tax base that has to service it. Holding the coupon does not hedge the debasement; it lends the position out at interest and waits to be repaid in units worth less than the ones handed over.

That is the whole of the argument, and it is not a forecast. It is an observation about what a cash reserve actually is: a large, unhedged, single-asset position that most companies hold by default rather than by decision.

The work

Corporate bitcoin treasury policy and execution setup

Two halves. The policy is the document your board signs. The execution setup is what makes that document true in practice.

The policy

How much of the reserve is allocated, and on what reasoning. What would change that number, and who has the authority to change it. Which instruments, products and counterparties are explicitly out of scope. It is written to be read by a director who is not a bitcoiner, understood on its own terms, and signed.

The execution setup

Custody and signing: where the keys live, how many signatures are required to move funds, and who holds them. Authority: who may initiate a transaction, who approves it, and what happens when one of those people is on a plane. Verification: how the company satisfies itself, its board and its auditor that the holding is there. Continuity: what happens when a key holder leaves the company, or dies.

Alongside those, the two questions a finance function asks immediately: how the position is presented in the accounts and in board reporting, and on what cadence the position and the policy itself get reviewed.

A treasury allocation is a decision with real consequences, and the price of bitcoin moves a great deal. That is what the policy work is for. The size, the custody, the approvals and the review cadence are settled while the decision is calm, in writing, so that none of them has to be improvised later.

Who it is for

Owners, and the people who advise them

Business owners who hold a company treasury and are deciding whether part of it belongs in bitcoin. Also owners who have already bought, and want the custody and the authority arrangements put on a proper footing before the position gets larger.

And the finance people who serve them: fractional CFOs, finance directors, family office advisors and accountants whose client has raised the question, and who would rather bring competent counsel to the table than an opinion.

Not for anyone looking for a price forecast, a trading strategy, or someone to run a position on their behalf. The work is advisory. The company keeps control of its own assets and its own decisions.

Why me

What you can check before you book

  • I have advised companies for thirteen years, through organizational change, and I have written two books.
  • AmityAge commissioned me to build their Bitcoin treasury curriculum, the Bitcoin Treasury Academy. It is self-paced, it retains an oral exam, and it is in production. The academy is AmityAge's; I build it under their brand.
  • I founded Bitcoinstitution, an on-site proctored certification of hard Bitcoin knowledge. It is live and bookable. I own it with angel investors.
  • A paying advisory client since mid-2026. Read her story here.
  • I host the monthly Bitcoin Indonesia community meetup in Jakarta. More than 30 so far.
  • I have spoken at Bitcoin conferences.

The Bitcoin consulting profession is missing two things: a way to prove you actually know Bitcoin, and a way to learn to advise a corporate treasury. I'm building one of each.

The longer version of the background is on the about page.

Terms

What it costs, and how it starts

What it costs

20 USD per hour for the Indonesian market. 35 USD per hour for non-Indonesians. Billed by the hour. There are no packages, no minimum and no retainer.

How it starts

You book a conversation on my calendar. We go through your situation and what you are actually trying to decide. If the work fits, we start from there. If it does not, I will tell you so.

How long it takes

For an SME, a single 1–2 hour conversation is often enough to settle the policy and the setup. Larger corporates usually follow with a workshop and in-house training, billed separately.

Book a conversation

Straight to my calendar. Bring whatever numbers you are comfortable sharing; nothing needs to be prepared in advance.

Book a treasury conversation